VIDEO: Al Lee's ShAFF Trailer Goes Viral

Award-winning film-maker Alistair Lee's trailer for this year's Sheffield Adventure Film Festival is proving a hit in its own right.

Video - Al Lee's ShAFF Trailer Goes Viral #1, 150 kb
Event PR manager, Lissa Cook, says: β€œIn just two week's we've had more hits for the promo video than we had in the whole of last year. More than 10,000 people have already watched it and there's still a month til the festival starts. Posts on sites like UKClimbing are getting big hit rates. A recent podcast interview with Leo Houlding after he topped out on The Prophet got 2,000 listens. With word spreading fast pushed by Twitter and Facebook we're finding events like Ian Parnell's recent expert night are selling out fast.”

Al Lee's latest film 'The Prophet' about Leo Houlding's decade long obsession with the new El Capitan route is showing at this year's festival. Plus there's a chance to see 'Father of the Pride' in which his 5 year old son Simon tackles a gritstone boulder.

More about Sheffield Adventure Film Festival:

Now in its 6th year, the Sheffield Adventure Film Festival (March 4-6) is bigger and better than ever. With a record-breaking number of entries, organiser Matt Heason has hand-picked sixty of the best adventure films from around the world. For climbers and mountaineers there's a cracking line-up with 3 special screenings including 'Swiss Machine' - Ueli Steck's alpine speed-climb of the Eiger; 'Point of No Return' - the story of Jonny Copp and Micah Dash's attempt to make a first ascent of China's Mt Edgar; and 'First-Ascent – The Brothers Wild' in which Timmy and his paralysed brother Sean tackle El Cap and Alaska's Ruth Gorge. There are also lectures by Andy Kirkpatrick and Kenton Cool.

For daily updates / news and trailers sign up to HeasonEvents on Twitter and / or

Sign up to either before ShAFF and you'll be entered into a daily prize draw for a pair of Smartwool socks (to be collected at ShAFF).

ShAFF is supported by Jagged Globe, Edinburgh Bicycle Cooperative, Sheffield Telegraph, UKClimbing, Hammer Design, Petzl and Mammut.

For more information visit ShAFF
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