Andy Schimeck, Managing Director of Marmot Mountain Europe, comments on the new London store: “The UK is one of our key territories and to support Marmot's strategic brand development we identified Stratford as a prime site for a flagship store. With the Olympics taking place this year, this is an exciting opportunity for us to showcase the depth and breadth of the collection and illustrate Marmot's brand values in what will surely be one of the most visited and high profile locations in the World in 2012.”
Selected locations for Marmot flagship and partnership stores
In October 2011, Marmot opened its first European flagship store in Nuremberg, Germany. One month later, Marmot's first European partnership store was opened in Bolzano / Italy. In addition to the new London Store, a partnership store in the climbing and outdoor destination of Finale Ligure (Italy) will also open in spring 2012. For the future, Marmot is planning to open a selected number of flagship and partnership stores in strategically important locations across Europe.
Marmot Collection on Display
All areas of the Marmot collection will be represented over the 160 square meter store. This will include men's and women's technical mountain styles, in-depth multi-sport offering, sportswear, urban tech styles, complete children's line, and highlights from the extensive equipment and accessory range.
Limited Edition Charity Shirts – Revenue will be donated to charitable organizations
To coincide with the opening event, Marmot will launch a limited edition Marmot Store London Shirt. These 100% organic cotton t-shirts for men, women and children will only be available in-store and a proportion of the revenue from their sales will be donated to regional charitable organizations.
Stunning and Sustainable In-store Environment
Marmot's new store will have a visually arresting design guaranteed to catch people's attention and encourage them to visit. At the same time it will be fitted out where possible using locally sourced and environmentally friendly materials to reflect the brand's focus on sustainability and the natural world.
The official opening date and schedule of events will be announced nearer the time, and will feature attractions for mountain sports fans, and other visitors to the centre. Marmot PRO athletes will be guests on the day, and “come and try it” activities will be available to all.
Since it was founded in 1974, Marmot has manufactured performance clothing and equipment of the highest quality for lovers of the outdoors, mountain sports enthusiasts and extreme alpinists. From its humble beginnings as a climbing club for active university students in America, Marmot has lived and breathed its passion for outdoor sports. From the very start, the aim has been to produce the best outdoor clothing and equipment in the world. Today more than ever, Marmot gains inspiration from professional mountain guides and athletes like Steve McClure, Lucy Creamer and Stefan Glowacz to develop products that can stand up to the rigors of nature.
The exact store opening date will be confirmed on UKclimbing very soon.