A strong partnership: EDELRID and RED CHILI to join forces

added Jun/2017, see all Edelrid news & reviews
Product news by EDELRID GmbH & Co. KG
This announcement has been read 2,298 times

German climbing brands EDELRID and RED CHILI have announced that they are joining forces. This merger will combine the strengths and synergies of the two companies to further actively develop the international climbing market.

RED CHILI will maintain its brand identity under EDELRID. With founders Stefan Glowacz and Uwe Hofstädter, remaining responsible for brand orientation and climbing shoe development. In addition, both will continue to be jointly responsible for the success of the brand in the future.

EDELRID produces climbing products in 2 countries, and distributes worldwide to over 60 countries. The RED CHILI and EDELRID brands strengthen each other strategically. Together they offer climbers the full range of highest-quality climbing products from hardware through to soft goods. This partnership will allow them to serve the retail trade and end users in an efficient and sustainable manner.

The new product portfolio will mean that EDELRID, with the exception of their popular Crocy children's model, will discontinue their climbing shoe collection. Whilst both the RED CHILI and EDELRID apparel lines will continue to be offered to specialist retailers.

Pictured from left to right: Uwe Hofstädter (founder RED CHILI), Albrecht von Dewitz (CEO EDELRID), Stefan Glowacz (founder RED CHILI), Carsten von Birckhahn (Brand Manager EDELRID), Markus Wanner (CFO EDELRID).

The RED CHILI brand will be expanded taking advantage of EDELRID's infrastructure and resources, with EDELRID having taken on the majority of the workforce from the design and development departments. Climbing shoe development will continue jointly at EDELRID headquarters in Isny, in keeping with the RED CHILI slogan "Only climbers know what climbers need."

For more information visit www.edelrid.de
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This announcement has been read 2,298 times

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