As we enter week seven of lockdown and wait with bated breath for the announcement this week (7 May) regarding plans to lift the lockdown, we wanted to take this chance to highlight how our clients have been 'doing good' and putting their collective knowledge and skills to use during this crisis.
Despite the lockdown restrictions on outdoor enthusiasts, brands in the outdoor industry have not stopped still in their tracks. In fact, quite the opposite, with many utilising their expertise in the fields of science, resourcefulness and creativity by helping those on the front line. Here's a snapshot into how some of our clients have risen to the COVID-19 challenge.
When the Coronavirus pandemic started to accelerate it became evident there was a supply chain crisis with vital PPE. Founder of Nikwax, Nick Brown, tasked his team to find a circular solution and they didn't disappoint. Currently, PPE garments are single-use so used and then disposed of. Working with local NHS Trusts to obtain access to PPE for testing purposes, the team has found a solution to extending the lifespan of PPE by creating a new process to launder PPE and maintain the physical and water repellent properties needed to stop disease transmission. More on this can be found here: https://www.nikwax.com/en-gb/materials/ppe_singleuse.php
Moving on from PPE, there's other vital pieces of equipment that are used by keyworkers, inside and out of hospitals and care homes, e.g. mobile phones, iPads etc. On average, we touch our faces 23 times/hour and our phones over 2000 times/day. Waterproof cases for phones, iPads, VHF radios, like those from London-based Aquapac (keyworkers get 40% off its cases) are easy to keep clean and can help to prevent cross-contamination. Simply place a disinfected device into the case and lock it shut using the watertight seal, preventing bacteria touching the phone, iPad etc directly. Once a shift/activity is finished, by simply washing hands and the case thoroughly with soap, the device can be removed from the case and used as normal.
In true creative fashion, Elliot Brown Watches launched a T-shirt design competition which attracted lots of imaginative entries. The winning design has gone into production and every penny from the sale of the winning T-shirt goes to NHS charities.
Across the pond, global textile manufacturer Milliken & Company, who acquired Polartec back in the summer last year, has increased production of its BioSmart fabric – a patented, bleach-activated anti-microbial technology, used in medical garments and privacy curtains to protect healthcare professionals exposed to bacteria and viruses.
The above clients are not on their own in this quest to help, with many other big brands 'giving back' such as Arcteryx, Nike and Decathlon UK, developing PPE equipment from gowns to face protection.
Spring PR's MD, Stephanie Briggs, comments: "I'm so proud of the British reaction to this crisis: the rainbows, the clapping, the fundraising. Spring PR's clients have really looked at themselves and asked "how can I help?". And whether it's through technology or good old creative fundraising, they've risen to the challenge and further underlines why I love working in the outdoor sector."
Grangers have been championing environmentally-responsible aftercare since 1937. Innovation and sustainability are at the heart of everything we do. On 8th of June (World Oceans Day) we launched our 2020 Eco Pledge, which includes changing our bottles to...
The North Face presents: Towers of Tigray
With a rich history of climbing, the Tigray region of Ethiopia has always provided an incredible opportunity to discover another world. Priests and worshippers have scaled rock towers and cliffs since as far back as the 4th Century, creating...
The Climbers Shop - Re-opening
We are so excited to be re-opening our doors to you again! Ambleside is now open for Click & Collect plus appointment service, Monday to Friday.
Getting ready to open Outside: Monday 15th June 11 am
Since the pandemic closed Outside's doors, we've been genuinely overwhelmed by the support we've had from our customers, staff, suppliers and the climbing community in general. Trade online has been brisk and we've been grateful...
We need your help.
UKClimbing is a vibrant web site with rich content and an amazing community. So far, all we've asked of you is that you visit and interact with the site but we are in uncertain times. We need to look at ways to keep the site moving forward whilst maintaining our key aim of allowing free access to everyone to our main content. The site will continue to be mainly funded by a subtle level of outdoor-only advertising but we now need extra support to ensure we can continue to provide the UKC that we all know and love.
You can help us by becoming a UKC Supporter. This can be in a small way or in a larger package that includes discounted products from our sister-publishing company Rockfax.
If you appreciate UKClimbing then please help us by becoming a UKC Supporter.
Support the website we all know and love
Access to a year's subscription to the Rockfax App.
30% off Rockfax guidebooks
Show your support UKC Supporter badge on your profile and forum posts