Protect Our Winters UK calls on outdoor industry to target Net Zero Press Release


Climate advocacy NGO, Protect Our Winters UK, has called on the outdoors industry to take climate action and show ambitious targets towards Net Zero to help protect the environment it depends on through a new initiative called the "POW Pledge".

We need to face the facts that climate breakdown is real, it has started and we need to act now. The business sector accounts for around 70% of carbon emissions globally and, alone, the outdoors sector is worth $800 billion (bigger than the world's top 3 fossil fuel companies combined). Protect Our Winters UK is an NGO which inspires and equips the outdoor community and industry to take positive action on climate change to accelerate the transition to a carbon neutral society. Their new initiative, the POW Pledge is a digital portal and toolkit, developed with Surfdome and Internet Fusion, to equip the industry and organisations to take climate action towards Net Zero through eight easy steps. It takes a matter of minutes to make the Pledge, but organisations must show ambitious targets. As an industry that literally needs the earth and as governments set Net Zero target dates, it is time for organisations to stand up for it and make the Pledge which they can do at

"It's very simple; our industry has to act on climate change in order to survive." says ambassador of the NGO and presenter, Ed Leigh. "The POW Pledge is the map that can guide organisations through these changes and then in turn, because of the nature of our industry we can inspire others to join us in our goal to become a net-zero society. The POW Pledge gives us control of our future."

Businesses who make the Pledge are being asked to run on 100% renewable electricity, be heated by carbon zero sources, run a zero emission vehicle fleet, reduce unavoidable CO2 emissions, establish a Net Zero (zero carbon) target date, begin their divestment journey, and influence their supply chain to do the same. The POW Pledge will not only make businesses accountable for their actions, but asks them to share the message with customers and peers to impact the industry as a whole. There's power in numbers. You have a voice, you have an impact, you can choose to use it positively today.

To find out more about the pledge, watch this short video narrated by Ed Leigh:

It takes a matter of minutes to make the POW Pledge, sign up today as a business, or ask your favourite brands to pledge:

For more information visit POW

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