Lyon Equipment Banner Competition: Frank Booth

by Frank Booth May/2008
This article has been read 2,266 times
Lyon comp banner, 21 kb



The brief is to design four banner adverts for climbing products from La Sportiva, Beal and Petzl using images from their websites and you can incorporate some of your own images.

Full details of this competition here: HERE including details of the generous prizes from Lyon Equipment. This competition ends on June 1st so get your entries in.


Frank Booth

Borrowing from the 1970 theme of governmental advise for nuclear protection, "PROTECT & SURVIVE" the concept has updated and applied (in these instances) to Petzl ice climbing products. The concept could be used any number of Lyon products.

Visually, the design strikes a balance between the coarse, grainy backgrounds with the stylish studio shots, and the corporate colours (orange, black) are used to emphasise the brand.

Finally, a call to action is included to encourage user participation.

photo
Protect and Survive #1
© Frank Booth, May 2008


photo
Protect and Survive #2
© Frank Booth, May 2008


photo
Protect and Survive #3
© Frank Booth, May 2008


photo
Protect and Survive #4
© Frank Booth, May 2008


Forums ( Read more )
This article has been read 2,266 times
Return to Articles from 2008 or list other Competitions articles
Share
Share

Staff Picks

Mar 2014

thumb Is it possible to improve your climbing without even trying? Jack Geldard thinks that a few small changes in your climbing... Read more

What's Hot Right Now

3 Dec 2014

thumb Ian Campbell, born in 1938, was brought up in Birmingham where he trained as a metallurgist. He started climbing in North Wales... Read more

Top Spot: Climbing Destination

Oct 2009

thumb With the leaves turning and the nights drawing in, not to mention the rain... climbers begin to think towards the coming winter... Read more