In reply to dunkymonkey17: If Outdoor Research Marketing get to read this, here's my thoughts.
I think what's wrong with this picture is it looks like Dave is in a Studio, if he was standing somewhere in Langdale (etc..) it would look natural. Dave doesn't look "In his natural habitat".
We all admire Dave for his lack of Sponsorship, ( Personally , I think Dave is the most Admired English climber of his generation.)
I don't have a problem with sponsorship myself, Dave deserves it, at least he gets out and does stuff.
I'm pretty damm certain that any money he makes from this (if he has) will be spent on climbing, and given the above, I wish success to Dave and Outdoor Research for sponsoring him.