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Topic - How would a new outdoor company gain trust?

design crisis - on 24 Nov 2012
Following on from the thread "which outdoor companies do you trust the most" I was wondering. How would a new outdoor company gain trust?

For instance, new company "design crisis gear"invented a product, say a piece of protection it's new,innovative all tested CE, EN, UIAA. Would you be more inclined to buy the new gear from a trusted company ie DMM, Black Diamond than the new company?

Before people ask, I'm not planning on selling my big cam!
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