In reply to lost1977:
Well don't tell 'em too good a story or they'll try and fob you off with a coffee machine! I think second or third will garner you a jersey.
Nothing against Rapha gear whatsoever, apart from the extravagant cost.
Well, I had thought they were a little pretentious, but that was before I opened the link Henry Iddon posted. Now I realise that they're at the cutting edge of utilitarianism by comparison...