I'm intending launching a niche brand of climbing gear this year and as I did it largely myself I'm hoping I can get some guru advice on marketing and sales in the outdoor industry. Anybody out there work on the sales and marketing side? I am after a brain to pick to sanity check I havent missed anything ? Any sales guru's?
If you launched a niche brand this year in the UK, what is on your hit list / bullets and headlines of what you'd do?
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