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Topic - Cycle Shop Relationships

Antigua - on 22 Jul 2013
Read a lot over the years about the onesided relationship between supermarkets and there suppliers.

After a conversation this morning in a cycle shop a comment tweeked my interest. I was left wondering if the savings on 'Sale' bikes were being funded by the manufacturer/distributor rather than the bike shop taking a lesser profit.
Anyone know what the actual situation is?
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