In reply to Ramblin dave:
> (In reply to Max factor)
> To be honest, ripping off climbers for super-expensive gear seems like a fairly inefficient way to get rich - there's not many of us relative to the population as a whole, many of us couldn't afford a £500 waterproof, many of use wouldn't spend £500 on a waterproof even if we could. The real money is in selling shite waterproofs to dog walkers for inflated prices which they're willing to pay because your brand has "proper mountain gear" cachet.
>
No one is ripping you or anyone else off. The garment makers are simply arranging themselves into price segments so that you and everyone else has a choice. As was pointed out in the OP. You can buy a perfectly serviceable down jacket for peanuts, and a rather lighter, better cut one for a whole macademia nut tree.
And, by the way, the real money is in establishing a reputation for the highest quality of gear and then sprinkling that stardust on your mid-range offerings.
Tell me, would you like shares in?
The North Face? Or Trespass? I thought so.
Who will you put your money on still being in business in 10 years? Mine is on Arcteryx. Unless some idiot buys them and takes them down market. Have you been skiing in the smarter resorts lately? Wall to wall Arcteryx for the bankers. And there's an awful lot of them.