In reply to Removed User:
Well, you could say a desire to be famous for being famous much like many of the vacuous stars of reality tv that you find adoring women's gossip magazines.
She said something controversial on twitter to attract attention to herself in the first place, it gave her more attention than she could of imagined, but I wouldn't be surprised if it was exactly what she was after, but just a bit more successful.
It's a very similar thing to trolling, just look at some of the posts on here of late (not that it's a recent thing) designed purely to illicit a reaction, and perpetuated so they can say look at me I'm no. 1 poster etc.
It is society that feeds these trolls, be it small-time on UKC, or people like Emma for 10 minutes in the real world, or people like Jade Goody & Katie "Jordan" Price who make a career out of it.
Of course it's not just Women that do this, and not just about non "serious" subjects - Richard Dawkins for one is deliberately provocatice as it serves his cause, and of course companies do it too "All publicity is Good publicity"