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Topic - How to shoot yourself in both feet

Bob on 09 Dec 2013
No doubt some are aware of the furore surrounding the bike firm Specialized and a small bike shop in Calgary named Café Roubaix. Spesh have issued the owner of the shop with a cease and desist order regarding the use of their trademark -"Roubaix".

As an example of how not to pursue a corporate policy it takes some beating. Technically and legally Specialized are correct but as a PR event it's a disaster, viewing everything in terms of black and white. As you might expect social media feeds are indignant, though it has to be said that some tweets are very funny and inventive.

Anyway, anyone want to buy a secondhand Specialized Roubaix, 56cm frame?
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