In reply to ogreville:
Well as a shop assistant who is just about to walk out the door on ten years of retail work for some very big outdoor retailers I will give you my experiences for what its worth.
When I started 10 years ago I did a bit of ckimbing, had done a bit of walking and camping but was no expert on any. Despite a keen interest in the activities I was no gear geek so didnt really know too much about what i was expected to sell.
Quickly I was schooled in the "art" of customer service and had all the sales training that went along with it.
I soon realised that all I had to really do was talk openly to customers( or other human beings) and share what experience, knowledge I may have had on that particular subject at the time. It seemed to work for me. I was never trying to sell products to people i was just trying to solve their problems which inadvertantly made them buy stuff. Perhaps i wasnt the best "sales" person in the shop as i would regularly tell customers to shop elsewhere or actually tell them that what they thought they wanted was a waste of time. I could at least leave at the end of the day knowing that i had never lied to someone and "made" them buy something.
I was lucky enough to be sent up to Glenmore lodge on a staff training trip in Febuary to try winter climbing only three months after i started working in retail.
My first days in winter on the hill where with Andy Kirkpatric, Ian Parnell and Andy Cave, truly something that inspired to stick at all sorts of climbing/mountaineering. I did also learn about different pieces of gear and technologies but the important thing i learnt was to listen to everyone elses opinion and then to try and adapt it to my needs or budget which seemed to be the critical deciding factor.
Over the years I've met customers who have become friends and others who frankly should have been bludgeoned to death with their own credit cards.
As with all walks of life there are idiots in every job/proffession and unfortunately retail being at the lower
paid end of the spectrum does seem to get its fair share. However it does get the people who do it cos they enjoy it, they like the atmosphere, they like the banter and the cheap kit and ultimately they enjoy trying to help other peple get out and enjoy the outdoors as much as they do.
Perhaps its all over romanticed a little by myself but the only reason i stayed doing it for so long was because the guys i worked with were great the atmosphere and the tons of free shit i got over the years whilst on "training" trips..
As of late with my particulat employer and with many others im sure the whole industry has started to go down hill as instead of trying to push customer service and advice the staff are just constantly trying to meet targets and fulfill petty mostly trivial tasks that a middle manager has created to try and make himself look like his role is vital to the operation when all the shop floor staff know that the ship would run perfectly fine if he was just thrown overboard.
Nowadays i spend most of my time constantly changing signage boards and repricing for the latest weekly offer or writing reports on why we didnt sell any down jackets on monday!!
sorry just rambling on.....................
shop online if you're a f*cking expert! go and talk to someone if you're a human being.
f*ck retail im out!