In reply to astley007:
As other have said, its to do with a combination of things.
Historically (before the mid/late 90's) both road and mtb used rim brakes.
Mtbs were the first to widely use disk brakes which typically offered better stopping power and modulation, plus performance of discs was less effected by muddy conditions. Mtbs tend to be heavier anyway, so the additional weight of disc brakes was seen as less of an issue vs the improved performance.
Road bikes are more 'weight sensitive', and for a long time disc brakes have been too heavy to be widely seen as worth adopting, and rim brakes have generally given suitable performance (where flatter rolling surfaces, thinner tyres, and less mud meant disc brake level of performance/power has not been seen as critical).
The 'integrated' nature of road bike brakes and shifter have meant the engineering aspects of a working hydraulic brake are more tricky. It doesn't help that rim brakes have never been adopted/allowed on the professional road race scene, so the 'trickle down' of technology that has occurred in the mtb market hasn't happened (which has lead to hydraulic discs becoming cheap and widespread on mtbs).
Things are starting to change as road bike disc brakes (both hydraulic and cable actuated) are become more widespread. Another 5 years I think it will be rare to see new road bikes without discs.
Post edited at 15:47