In reply to DaveHK:
I'd assumed it's more aimed at convenience than at overall application; It's never going to be able to exert as much force as smacking your nut key with a hex, but it may mean when on second even more nuts can be retrieved first tap, one handed, improving the seconding experience.
As a convenience item, I don't think it's weight will be that much of a factor (the same as having your phone in your pocket, and much less than carrying a guide or some shoes on your harness), and the cost isn't that excessive in the grand scheme of climbing.
However I assume it's success will hinge on third party review, as it's hard to tell from videos actually how much force that thing punches, and as such if it's going to make things much easier.
Tim:
I think it might be nice to show some comparatives on the force it exerts (or some stats)? Make show it cracking some eggs and blasting some polystyrene or something? Or something people can recreate easily on their own (breaking through some sheets of paper or something). Might be fun seeing what destruction you can cause in the process.