In reply to Indy:
Now having been intrigued and looked up the Fact10r - it seems to be Specialized branded?
In which case they are both "Big Name" brands with equally expensive distribution models and advertising budgets. In which case I Suspect you will be getting a superior frame with the increase in £ (of course whether the improvement is worth the £ only you can say by riding them) as Gethin said you may get more bang for your buck with fancy wheels, bars and a good bike fit
As I hadn't heard of the Fact 10r frame (but had many of the builds they offer with it e.g. the Tarmac) I assumed it was a low marketing direct sales model like Ribble, YT industries, Planet X (or Canyon used to be before they went sponsorship mad) in which case it can be much harder to tell without being a carbon expert
P.s. if it was me Specialized every time (not that any of my current 4 bikes are Spesh but I remember their M2 Stumpjumper very fondly from my youth, and I did like their roadies but plumped for a Pinarello - Specialized know bike geometry and have always made frames I've enjoyed riding (both MTB and Road). Giant, on the other hand, I've never got on with (among a few other big brands)
Post edited at 23:01