That's my summary, not Montane's. I'd consider it affordable in the universe in which techy mountain shells tend to cost more than £350, but let's put that in inverted commas because you're right, it's not cheap
Fair point, but the review of winter shells we did a couple of years ago had an average price closer to 500 quid! Many were 500 or even 550. Alpkit helped pull the average down a lot.
Its in line with other Gore tex jackets. Gore seems to put around 100 pounds on the price of a jacket, scaling up a bit as you get into Pro Shell.
It does seem a bit mad - Patagonia as a budget brand? - but Gore's brand appeal is clearly very strong indeed. Both Event and Neo shell - backed by Marsden Mills of course - tried quite hard but failed to really break in.
Nowadays its almost just them vs brand name 3 layer fabrics so.....
Press Release Evidence-based mental training and fear management course for climbers
News BMC Announce Losses of £625,000 for 2023
The British Mountaineering Council has published an open letter from the CEO, Paul Ratcliffe, in which it has announced losses of £625,000 for the financial year 2023.
Podcast Factor Two - S3 Ep.4: Walking the Magic Line