This month sees the opening of The North Face store in Liverpool One, and to celebrate the high performance clothing and equipment brand's arrival, L1 will become home to its very own The North Face climbing wall. On Saturday 16th April 2011, the climbing wall will be open to any fearless shoppers who wish to put their climbing skills to the test. The seven metre wall will be open from 10am until 6pm at Paradise Place, just doors away from the new The North Face store on Paradise Street.
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The North Face climbing athletes, The Pou Brothers, will be on hand to offer their expert hints and tips plus tales of their most challenging expedition, The Hardest of The Alps. Each route on the wall will mirror a stage of this expedition and end in a prize. The best climbers of the day who complete the hardest route will win a climbing weekend for two. Other prizes will include The North Face jackets and footage of The Hardest of the Alps.
The wall will be positioned just a short walk from the new The North Face store that is set to officially open on Thursday 14th April 2011 from 9.30 am until 8 pm.
Francesca Pozzi, VP Retail Outdoor and Action Sport, The North Face EMEA, said “The aim of the climbing wall and The Pou Brothers is to really showcase the brand and bring it to life. It will be a fantastic day and something the whole family can get involved in.”