The founder of the outdoor brand Patagonia, Yvon Chouinard, talks about the roots of his activism, how an environmental group needs to think like a business, and how it's up to activists to take science and do some good with it.
More In This Category
King Kong Climbing Centre Update 29 Jul 2014
In an effort to create Keswick's premier tourist attraction King Kong Climbing Walls have begun construction of their flagship... [ full story ]
Arc'teryx Lakeland Revival 28 Jul 2014
Arc'teryx is proud to announce the Lakeland Revival, taking place in the beautiful Lake District National Park throughout the... [ full story ]
Expedition Kit Hire 2 Jul 2014
Having trouble affording your next expedition due to the cost of the kit and clothing? Then why not hire from Expedition Kit Hire? [ full story ]
Did you know that all BMC members can now read Summit magazine on their phones and tablets for free with our new app?
[ full story ]
Related UKC Forum discussions
The brand and its founder are renowned internationally for commitment to environmental issues. Launching Patagonia isn't, of course, the only amazing achievement Yvon Chouinard has under his belt; he made pitons and sold them out the back of his car to support himeslf in the late 50s and 60s, when he was one of the leading climbers of the Golden Age of Yosemite climbing. From the success of these pitons grew 'Chouinard Equipment Ltd', and Yvon went on to make significant innovations in climbing hardware. The company was taken over and reborn as Black Diamond Equipment in 1989, and Chouinard concentrated on Patagonia.
Read Gear News and Gear Reviews about Patagonia Products here:
Gear News and Outdoor Industry News at UKC and UKH presents climbing, walking and mountaineering equipment and stories that will be of interest to UKClimbing.com's readers. They are not gear reviews and are provided by companies that advertise with UKClimbing Limited. Please feel free to comment about the stories and products on the associated thread.