Patagonia are taking corporate transparency and responsibility to the next level with the relaunch of their critically acclaimed Footprint Chronicles website. Completely redesigned, the new Footprint Chronicles outlines the environmental and social footprint of the majority (90%) of Patagonia's Spring 2012 product line and allows customers to view every supplier in its supply chain. One click now allows a customer to see where (via Google Maps) and how (via a film or photo tour) a product was made, ideally providing customers with detailed information to allow an educated purchase decision.
More In This Category
Expedition Kit Hire 2 Jul 2014
Having trouble affording your next expedition due to the cost of the kit and clothing? Then why not hire from Expedition Kit Hire? [ full story ]
Did you know that all BMC members can now read Summit magazine on their phones and tablets for free with our new app?
[ full story ]
We welcome Dave MacLeod to the Mountain Equipment store, Manchester at 7pm on Thursday 3rd July for a very special evening... [ full story ]
"Clean Climbing" in Fontainebleau Jun 2014
This was the third time Black Diamond launched the 'Chasin' the rubbish' initiative. The Black Diamond Team, Black Diamond... [ full story ]
Related UKC Forum discussions
“We decided to tear the Footprint Chronicles down and rebuild it from scratch,” explained Jill Dumain, Patagonia's director of environmental initiatives. “We knew we could provide our customers with a richer, more interesting, view into our supply chain and an easier way to see each product's individual environmental and social footprint. The Footprint Chronicles now launches with a world-map view of our suppliers – a customer can see photos of each factory and important stats such as which Patagonia products are made there, factory demographics and more.”
Most notably, the revamped website incorporates a product's environmental and social footprint on the company's e-commerce product pages, where purchase decisions are made. It's now easier for a customer debating a purchase to click on the dedicated tab to see where the product was made and the challenges Patagonia continues to face in the supply chain.
First launched in 2007, the Footprint Chronicles now opens with a Google Map view of each Patagonia-associated factory and mill, and places a central focus on the company's suppliers. While other companies may offer a non-interactive list of factories they work with, Patagonia chose to give their customers a richer, more humanized, view into the factories and mills with films, slideshows, and interviews.
“Back in 2007, corporate transparency was just becoming an issue to customers,” says Patagonia's CEO Casey Sheahan, “Today, I believe transparency is an expectation. We are proud that Patagonia is the first corporation to provide a visual insight into every single one of its factories and mills so customers can see where, how and by whom our products are made. Over the past five years, the Chronicles has also been used by our employees as a tool to affect change in our factories. Our suppliers are being made aware of issues that need improvement through their involvement in the Footprint Chronicles.”
Corporate Social Responsibility (CSR) efforts are now featured as a critical part of the Footprint Chronicles, with CSR videos, FAQ's, and information on how Patagonia decides to work with a new factory. Viewers will also find a Reference Library with downloadable PDFs on the company's green business practices and sourcing principles, and a section on Partners – groups that Patagonia works with to achieve its environmental and CSR goals, such as bluesign, the Fair Labor Association and the Sustainable Apparel Coalition.
Gear News and Outdoor Industry News at UKC and UKH presents climbing, walking and mountaineering equipment and stories that will be of interest to UKClimbing.com's readers. They are not gear reviews and are provided by companies that advertise with UKClimbing Limited. Please feel free to comment about the stories and products on the associated thread.