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King Kong Climbing Centre Update 29 Jul 2014
In an effort to create Keswick's premier tourist attraction King Kong Climbing Walls have begun construction of their flagship... [ full story ]
Arc'teryx Lakeland Revival 28 Jul 2014
Arc'teryx is proud to announce the Lakeland Revival, taking place in the beautiful Lake District National Park throughout the... [ full story ]
Expedition Kit Hire 2 Jul 2014
Having trouble affording your next expedition due to the cost of the kit and clothing? Then why not hire from Expedition Kit Hire? [ full story ]
Did you know that all BMC members can now read Summit magazine on their phones and tablets for free with our new app?
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Related UKC Forum discussions
Lowe Alpine's investment in its future continues with the launch of a new website, which went live in early March. The result of nine months of development, the website is designed to be as intuitive as possible for consumers with product information never more than one click away.
“Our ideal throughout this development has been for the site to be demonstrably best-in-class in the outdoor industry”, says marketing manager Rin Colombi. “The first priority is to ensure that detailed product information is easy to find, with single-click navigation and rich content including 360° spin images with zoom, design 'hot spots' and multiple videos explaining every key feature. There's also a Pack Chooser tool, which guides users to find the perfect backpack for their activity. Once product selection has been made, the worldwide Where To Buy finder uses Google Maps to quickly locate your nearest stockist.”
Once in the site there's a 'ripple effect' for visitors as they find wider information and points of interest. The Support area is a resource filled with useful information, tips and design tweaks; “Everything you ever wanted to know about Lowe products and how they are constructed” according to Colombi. “Then there's The Hub, effectively a site within a site, a community area filled with a wide variety of entertaining content whether that's meeting our sponsored athletes, interacting via social media, finding out about events or taking part in competitions. For instance we've just uploaded the latest rough-cut footage by Hotaches Productions from their forthcoming film about Andy Cave and Scottish winter climbing.”
Website build was by Lancaster-based digital agency NuBlue.
Gear News and Outdoor Industry News at UKC and UKH presents climbing, walking and mountaineering equipment and stories that will be of interest to UKClimbing.com's readers. They are not gear reviews and are provided by companies that advertise with UKClimbing Limited. Please feel free to comment about the stories and products on the associated thread.