The Further Branding Of Everest...drive all the way to basecampby Mick Ryan Jun/2007
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And soon you will be able to drive right up to it in your 4-wheel drive Toyota, film crew and PR department in tow.....as well as the accessories you need to perform your stunt to attract attention.
China's Xinhua News Agency has anounced that "China plans to build a highway on the side of Mount Everest to ease the Olympic torch's journey to the peak of the world's tallest mountain before the 2008 Beijing Games."
They continue, "Construction of the road, budgeted at $19.7 million would turn a 67-mile rough path from the foot of the mountain to a base camp at 17,060 feet into a blacktop highway fenced by undulating guardrails."
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