In reply to minimike:
Websites like that send shivers down my spine!
I'm sure they want to be the 'uber', or 'amazon' of personal finance.
What I see is: 'Please tell us how much cash you have. Please tell us your net worth. And your name and address.'
'We will farm that out, for a fee, to brokers who will pass the fee onto you. There is no guarantee that the brokers will be any good. But they will charge you a percentage of you assents under management. Oh, and your data will be stored in the EU, except where its not.'
And the site is protected by a free LetsEncrypt SSL certificate. They can't spring ~£100 for a paid for one, that validates the businesses identity.
Nothing bad could come of that information falling into the wrong hands.
I may have missed it, so apologies. If there was a page that listed financial advisors in your post code. Along with user ratings, fees etc. that would make more sense to me. It seems that every page links back to some sort of 'Please give us financial information about you'.
Apart from the address, which also hosts a co-working space, it could be run by any dubious outfit.