Question for anyone out there in marketing/web. I've got an interview tomorrow with a company that deals with search engine marketing, as well as other advertisng account management. I've dealt with everything they do apart from search engine marketing (SEM). I know the job involves bid management, and that this is to do with getting the bids right to get the best valule for money when advertising against search terms on the likes of google and overture. I can't find much else about it. I've looked at webmaster world and googled loads but theres not much out there. I guess its a case of people keeping there secrets to themselves so not going to be a very easy thing to google for. Is anyone involved in this field and willing to share a bit of industry info.
Cheers
Pete
