In reply to Muhammad-the-randy-teddy:
Nowt wrong with V day. I like the kitsch, I like the cards, I like the flowers. But then I'm shallow like that.
I'm not so stupid as to think that the bloke buying me flowers/taking me out to dinner/emptying the dishwasher on V-day means he doesn't like me on other days of the year. It just gives him a nudge in the right direction.
eg
Normal days: method of showing appreciation = hug, sloppy kiss, naughties, making me a hot chocolate, making sure I'm warm enough, fixing my bike, washing my car, picking me up from the station when I'm drunk etc.
V-day: method of showing appreciation = hug, sloppy kiss, flowers (stupidly large and expensive to make up for almost forgetting it), grumbling about the commercial aspect, taking me out to dinner, naughties.
So really not that much different apart from he's more conventionally nice and less practical on V-day. I can suffer that once a year.