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Topic - Does being good-looking improve your chances of sponsorship?

Jackwd - on 08 Oct 2012
Recently i've noticed a lot of new upcoming climber seem to be getting more and more good-looking. Is this just a coincidence because they climb well or is it just the corporate machine using "sex sells" to market new products in a rapidly evolving sport? Also as climbing is becoming a more and more popular sport, will this impact the sport in any way? And if so how? Just thinking about it whilst watching climbing films on YouTube.
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