/ Does being good-looking improve your chances of sponsorship?
Interesting point - not sure of any truth in this, but in the mean time I'm comparing and contrasting the visual allure of Chris Sharma and Don Whillans...
It certainly can't hurt.
Sponsoring anyone is putting your brand onto an individual. If that individual is talented, wall mannered and attractive then that's surely a great combination (although I can see why certain brands would prefer headline grabbing maniacs too!)
Mina Leslie-Wujastyk is a good example. She's very pretty, comes across well, is at the top of her game - so as a female representative for a climbing brand, that's a pretty good package!
Not suggesting that ugly people aren't as good reps for a brand, but it's certainly a bonus when you have to plaster their face across all your promotional material!
Probably, there's a reasonable amount of evidence that physical attributes affect ones earnings and chances in the world of work.
If you're interested - http://onlinelibrary.wiley.com/doi/10.1111/1468-0084.0620s1771/pdf
Almost certainly. Female tennis players are a prime example of this - the most lucrative sponsorship deals don't necessarily go to the VERY best players - they go to the ones who the most people will WATCH. In the tennis example it depends of course where you draw the line between sponsorship, endorsments and modelling. But think of, say, Kournikova.
It doesn't work for me, despite cat like climbing skills, a great mentoring personallity and fantastically good looking I'm still waiting for sponsorship offers. I think the big companies are a bit frightened of me turning them down if I'm honest. Eric Jones once told me to grow some balls and stop acting like a child or he'd snap my arms like a kit-kat which is a sort of sponsorship I guess
Yeah its why all the marketing currently is focused around good looking single Boulderers that spend all their time training and not the majority of climbers that do VS trad routes and have full time jobs.
I.e. buy our product, climb harder and pretend you are young, single, sexy, good looking and awesome.
TBH most sponsored climbers don't see this and just go herp derp money and kit so I can go do more bolder problems and win more comps.
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