In reply to MJ: Hi thanks for the reference. Looks like I need a lens hood then - I bought one from Jessops the day before they went belly up, unfortunately their own brand caused vignetting.
In reply to Rob Exile Ward: Simple laws of Physics. More glass means more reflections within the lens. As most modern zooms have 12/16 glass elements within their construction and filters on the front,then flare is often unavoidable when shooting directly into the sun.