So when I was at the Kendal Mountain Festival I couldn't help but notice Adidas had a stall. I went over and began talking to the lady there and we began to discuss why everyone seemed to be avoiding the stall. The lady said it was frustrating because Adidas has all the technology to make high quality climbing/mountaineering clothing to match the other big brands that were also at the festival, but she felt it was a stigma with the brand that put climbers/mountaineers off their 'technical' clothing products... I couldn't decide what to make of it, what's your opinion?
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