In reply to Oujmik:
I'm a Gas Safe registered plumber. Here are my thoughts:
1) dread-i and Marcus Tierney - you seem to have had bad luck with your choice of installer. Most of us don't just throw in the cheapest one, or the one we can make a bigger profit on. We take pride in our reputation, and will fit those which will not make us look bad. If a customer takes our recommendation and it's unreliable, it reflects badly on us.
2) With the above in mind, we fit those boilers we find good value, reliable, with long warranties (that the manufacturer will actually honour!) and reasonably priced spares should the boiler break down outside the warranty period.
3) Yes, you can buy cheaply on the internet. But you may not know exactly what's needed, and order wrongly. For example there are strict regulations about the placement of flues. You may need extensions, bends, a plume management kit. If you order the boiler yourself, it's unlikely that the installer will be too happy to spec all this for you. Then you have a situation where work grinds to a halt whilst you order the missing components. What happens if the boiler is damaged in transit? If the installer has bought it from a merchant he has a relationship with, it can be rectified almost immediately. My normal merchant has delivered a new boiler to me within the hour when one was found to be damaged inside the casing.
4) Accredited installers can often offer longer warranties than non-accredited. If you buy the boiler, you will register the warranty, and get the shorter one.
5) Yes, installers charge a markup on materials. I add 20%. You may think this is wrong. But why? That percentage covers the fact that I have spent unpaid time attending manufacturers training in order to gain the accreditation required to offer extended warranties. It covers my expertise in knowing what to spec and order. It covers my time and effort servicing the warranty - I will go out first to look at any problem, free of charge, because if you call the manufacturer out, and it's not a boiler fault, they will charge quite a large fee.
A lot of people seem to think we're out to rip people off by adding a markup to materials. But we are running businesses! The internet sellers are cheap for sure but woe betide you if there are problems with what you've ordered. It will take time and effort to resolve, during which, you're half way through the install and your old boiler has been uninstalled.
Finally, get 3 or 4 quotes from trusted, recommended local traders. Avoid British Gas, Homeserve etc. They are expensive and normally employ contractors to install, at a very low rate. Your fitter won't have any investment in doing a decent job as he's being paid peanuts and it's not his reputation on the line.
Listen to your chosen installer's advice. Don't assume that because a manufacturer advertises all over the place, their boilers are good. A certain very well-known brand use a lot of plastic components. Within the trade it's well know that these components split and destroy the boiler. Lots of installers have turned away from them, but the public perception is that they are great because they spend millions on advertising. By all means challenge the installer's opinion, ask for his reasons, look at reviews, but understand that he knows boilers well, knows what is reliable and trust his judgement. If he's any good and well-recommended, he'll be more interested in building a long-term relationship with his customers than in making a quick buck, and will give you the best advice.
Just my thoughts. Good luck!