In reply to Fultonius:
> I would say that it doesn't matter if it takes 2 clicks on instagram, or 20 hours of careful post-processing. If it's not good, it's not good - the viewer doesn't care how long it takes.
Sure but that wasn't really what I meant. I actually quite like some of the Instagram filters - but I suspect that overuse of them in social media and the like means that people perhaps have a knee jerk reaction to anything obviously post-processed, which brings me onto...
> In my opinion the effect doesn't add much in this case, but I'm moving away from "epic, contrasty, imposing" photos to more subtle style where the photo, situation, composition etc. all make the shot.
> What was your intention? Why did you spend so long "bleaching" it?
It's not so much the bleaching (ie the desaturation), it's the enhanced contrast that, I feel, brings out the texture in the rock. Photoshop being what it is, it's of course possible to do the latter without the former, but I must confess to quite liking the effect.