In reply to Indy:
I've got some of their socks, I like them, they gave them to me for free, but I think they retail at around £15, which is on the pricey side, but not outrageous.
I'm not convinced that, outside of socks, merino is the right material for running, which much of their range appears to be.
I guess it depends on what sort of running you do, they do seem to be contributing to the fashion for over dressing for running.
Post edited at 21:37