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Equip Outdoor Technologies Ltd (owners of Rab« and Lowe Alpine) has reached an agreement to sell the Podsacs brand to Planet X Limited in a deal that was concluded on 23rd October 2013.
Neil McAdie of Equip Outdoor shows off the new PODsacs range to Alan James at the Friedrichshafen Outdoor show 2009
UKC Articles, Jul 2009
© Mick Ryan - UKClimbing.com
Equip bought the Podsacs brand in 2007 from founder Pete O'Donovan and expanded the collection from packs and bouldering mats to include a successful range of accessories. The purchase of Lowe Alpine by Equip in July 2011 made the future of Podsacs unclear and this recent sale is the final move in a process that will see the Equip group now focus on its two major international brands, Rab« and Lowe Alpine.
Planet X CEO David Hanney said, "it's fantastic to be in a position to take a classic brand like Podsacs on to the next level, and the systems we have developed at Planet X will allow us to make those differences."
At this stage it is unclear whether Planet X are going to be developing Podsacs as a climbing range or as a cycling range.
Podsacs joins Planet X's existing brands, On-One, Titus, Holdsworth, Sab, Tomac and Viner.
Gear News and Outdoor Industry News at UKC and UKH presents climbing, walking and mountaineering equipment and stories that will be of interest to UKClimbing.com's readers. They are not gear reviews and are provided by companies that advertise with UKClimbing Limited. Please feel free to comment about the stories and products on the associated thread.