The brief is to design four banner adverts for climbing products from La Sportiva, Beal and Petzl using images from their websites and you can incorporate some of your own images.
Full details of this competition here: http://www.ukclimbing.com/articles/page.php?id=899
Frank Booth
Borrowing from the 1970 theme of governmental advise for nuclear protection, "PROTECT & SURVIVE" the concept has updated and applied (in these instances) to Petzl ice climbing products.
The concept could be used any number of Lyon products.
Visually, the design strikes a balance between the coarse, grainy backgrounds with the stylish studio shots, and the corporate colours (orange, black) are used to emphasise the brand.
Finally, a call to action is included to encourage user participation.
You can see Frank Booth's work here:
http://www.ukclimbing.com/articles/page.php?id=982
Constructive criticism and praise is welcomed. 
