Overview

• Brand Identity

  Grenfell was founded in 1923 and named after Sir Wilfred Grenfell, a British humanitarian and medical missionary. The brand’s mission is to create outerwear that combines British craftsmanship, performance materials, and timeless style. The site emphasizes the brand’s deep roots in British heritage, tailoring, and exploration.

  Main Sections of the Website 1. Shop (Men’s & Women’s)
• The core of the site is the Men’s collection, featuring:
  • Harington Jackets
  • Grenfell Shooter Jackets
  • Parka Coats
  • Blazers and Field Jackets
  • Shirts and Trousers
• Select pieces for Women are also featured, though the men's range is more comprehensive.
• 2. Grenfell Cloth
• The site explains the unique Grenfell Cloth used in many of their products. It’s a premium cotton fabric, both breathable and weather-resistant, originally designed for Arctic explorers.
• 3. Heritage
• Prominent mentions of past wearers include Sir Malcolm Campbell, Sir Wilfred Grenfell, and British Olympic teams.
• 4. Journal
• Blog-style updates featuring editorial content:
  • Behind-the-scenes of photoshoots
  • Product spotlights
  • British style inspiration
  • Collaboration stories
• 5. Made in London
• Emphasizes local manufacturing: Grenfell garments are handcrafted in their London factory, combining traditional techniques with modern performance standards.
• Shopping Experience
• The website has a premium e-commerce interface:
  • High-resolution product images
  • Detailed sizing guides
  • Global shipping
  • Secure checkout
• Audience

  Grenfell.com targets:

• Fashion-conscious men (and to a lesser extent women)
• Those who value British-made luxury
• Enthusiasts of classic menswear, tailoring, and functional design

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