In reply to Robert Durran:
> (In reply to UKC Articles)
>
> Why do you feel the need to start the article with the irritatingly commercial phrase "Black Diamond athlete.....". What's wrong with "Czech climber....." or something like that? Do you have to do this to get the video from Black Diamond? It all seems a bit sad to me.
Czech climber would probably be better. No we don't have to label Ondra as a Black Diamond athlete.
However, most climbing companies do now employ videographers to make videos of their top climbers (athletes...and they are athletes) and we draw attention to them because, like this one, they are great editorial content of interest to a majority of UKC's readers.
So editorially they are great, but also they work as adverts for the company that sponsors the climber.
Without the support of climbing companies like Black Diamond we wouldn't get such high quality videos to watch. Saying that of course, there are many commercial free videos that we run.
From our point of view it's a double header, great content and we are supporting a company that advertises with us...they help pay the quite considerable bills incurred in running UKC and UKH.
Mick