In reply to nniff:
Evans' "own brand" frame. Consider that Evans are pretty well recommended for customer service and warranty stuff and that makes like Planet X/On-One Ribble, and numerous other respected marques use similar/identical "own brand" frames. All frames are built to price/quality points even those from "heritage marques" but very rarely have serious issues with modern QC and I think you can probably depend on good service in the unlikely event that you end up with a ringer. The ride differences between similarly priced alloy frames tends to be negligible, reviewers are very experienced and often pick on really small differences in ride quality.
IMO there is no reason to avoid them at all. You might prefer the look and kudos of another brand though and if that will make you happy as an owner then that's fine.
I nearly got one for the girlfriend because of the better Tiagra groupset at the price. Sadly we incurred some unforseen costs and decided to stick with her hybrid for another year... If I were a rich man... sigh.