In reply to rockcatch:
> The show is going to be produced to be of interest to the general non-mountaineering public who visit the area for holidays, and may give some safety messaging appropriate for that group.
Unfortunately, the "danger" aspect is constantly exaggerated and hammered home by the sensationalist rantings of the voice-over artist, who repeatedly claims that everybody who is on any rescue is in constant dire danger of injury or death.
This may well lead to yet more inexperienced persons wanting to demonstrate their machismo, and hence further unnecessary callouts.
More importantly it will also mean that "the general non-mountaineering public" will be more inclined to believe that those of us who do enjoy the mountains etc. are putting the emergency organisations at risk on a regular basis, and that we should be prevented from going to such places. This on its' own wouldn't necessarily cause a problem, but every time some access issues arise then public opinion will be more likely to come down on the side of the landowner rather than walkers/climbers.