In reply to Fraser:
Point taken in the case of the helmet review Fraser - which we're aware of and will amend.
Some of your other percentage estimates look very low but it may depend on your definition of 'close'.
I'd ask, how useful are multiple close-up details in every case, anyway?
The shoe review you've linked starts with a full-on closeup of a pair of shoes, for instance. I'm not sure much would be served by shoving in loads more. Perhaps an unimpeded pic of the tread? But that's really all anyone could possibly wish to add there. Similar could be said for some of the rest. We're not going to chuck loads into every review unless they seem merited.
A pet hate of the review team here are those reviews commonly seen online that seem to largely consist of closeups of a product perhaps newly emerged from its packet, in some uninspiring field or even back garden. However professional the photography (and it's a mixed bag) these can come over as inauthentic, and they look frankly crap.
Reviews are part of our editorial that feature prominently on the homepage and so they have to be attractive, inspiring and real: hence the preference for in-use shots in proper places.