In reply to Gaz lord:
Norrøna are stepping out of the fjords and fjells, according to their new magazine and there leader Jørgen Jørgensen says "The time has come, he says, to conquer Europe". Norrøna has enjoyed a captive market in Norway, holding a prestige position, high in the minds of Norwegians young and old, however I feel they might be hanging on to hard to this old small market. It is true their gear is well made, robust and rugged, but I think it looks dated; the cut is too basic compared to other brands available. Arc'teryx is becoming increasingly popular in Norway, it looks good, does the job and above all else it’s prestigious! The company seems stuck with gortex, but this probable has something to do with the locals just thinking that gortex is it, and the word gortex is often used to describe a good water proof jacket. Two years ago I was invited to a trade show in Bergen, I have absolutely nothign to do with the trade but I got dragged along. Eider gave a presentation and showed off their new range, and then did Nørrona, I felt Eider really had the edge with design, colours and performance.
Saying this I have one gortex pullover jacket by Norrøna, and although it’s okay, I think my paramo is better. I also have a cotton pullover jacket by Norrøna, which I think is really good.
I think they will find competition in europe very stiff, but they do have being Scandinavian on their side and many people think anything from Scandinavia must be good!
For what it is, yeah its over priced, its just a gortex jacket.