Thanks everyone.
Yes, the nipple is the nozzle to others.
I've had a ton of liquid fuel stoves in the past, and none have had a filter based on a cotton wool like material, as my jetboil has. As liquid fuel stoves pass liquid not gas through the nipple during priming, this make sense as it would turn into a soggy mess.
I was wondering what it is trying to keep out? I don't think my old camping gaz stove had this. Is it because something might be in the fuel, or just dirt and sand? And is it that important? Does it also play a role in flow limitation, as the nipple does? Can it just be removed if needs be?
This all started because my jetboil started playing up. Running slow (not even getting water to boiling), then normal, then cutting out randomly. I don't think I have ever had to strip a gas stove down, as there isn't much to go wrong. If that happened on a portaledge, or other places the consequences might be less than ideal. Interestingly, the base of the burner has a neat hexagonal spanner cutout that fits the nipple - so jetboil must be expecting people to have to remove the nipple in the field, which as I said, I've never even thought of having to do with a gas stove.
I removed the nipple, then the filter from the nipple. I examined the nipple hole with a magnifying glass. It looked unobstructed. The filter had some grey discolouring. I just fluffed it around a bit. Then rebuilt. All seems good now.
To get the filter out one needs either very fine tweezers (I used the ones for removing ticks), or something fine and pointy, like a pin. Hence a pin might be worth carrying when using a jetboil in extreme settings.
It would be good to others with similar experiences, as a working stove can be important.