In reply to tommcdonna:
> I've recently (2 or 3 months) developed a taste for single malt. It looks like there's plenty of potential to get expensive.
>
> So I had a look around at the supermarket own brands, they seem a lot cheaper, but are they any good?
The supermarkets buy barrels from the Scottish distilleries and then sit on them for years until they have matured. At that point they bottle them with their own labels.
You can do the same. In fact a mate from work has bought his own barrel as an investment which never leaves the distillery. At the time it cost him £800 but that was 4 years ago and once it reaches maturity he can distil as many bottles as he wants or sell it on to be re-labled by somebody else.
The question you have to ask yourself is are you buying a whiskey because you like the taste or are you buying a whiskey because you have been seduced by sophisticated marketing and Brand Loyalty?
Personally I buy both types of whiskey both from the distillery and independently bottled by whoever.