Is the new 'MiFit' hybrid velcro/lace up system a marketing gimmick or true innovation? asks Dave Sarkar.
There have been many significant developments in rock shoe evolution over the years, including sticky rubber, boot to shoe, slipper, velcro fastening, asymmetric, toe down and injection moulding. Now that the rock shoes evolutionary process is really maturing, manufacturers are having to make subtle design features to their product range in order to maintain a marketing advantage.
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