In reply to Russell Lovett:
Paul Hudson (BBC Yorkshire regional meteorologist) has some interesting insights on the Express hype:
http://tinyurl.com/bzlc56a
Key phrase:
'When I worked at the Met Office some years ago, I remember the press office contacted a tabloid newspaper to ask why they continued to print such weather stories which invariably turned out to be wrong.
Their answer was very honest, straightforward and unapologetic.
Weather sells newspapers they said; admitting that each and every time they had a front page story on extreme weather, their circulation went up by around 10%.'