In reply to GrahamD:
I agree with GrahamD.
Swanage is very rewarding and as a Londoner, was one of the first places I climbed.
It's good honest climbing, steep, often good gear, big holds, big abseils and often with some looseness. You usually get what you see at Swanage, in the sense that there's no great mystery to it unlike the way there can be on say gritstone. There's no walk outs once you're in though!
Not the best place at those grades, but not the worst either. I'd probably led up to about severe when I first climbed there.
Further west, there's lots of quality easy stuff at Avon, further west still on Dartmoor and in the far west, the cream of the crop of easy sea cliff trad is in West Penwith (Cornwall).
Worth picking up a copy of South West Climbs, although Volume 2 is not yet released.