In reply to JR:
Thanks John for that interesting post.
> It was quite interesting being in Finale with a big group this last week (which has an app guide "for free" with a guidebook scratchcard code) and seeing how different people in the group used each and when (or didn't use it).
As far as we are aware, this isn't allowed officially in-App under the rules of the App Store. You can get round it by having the code verified on an external web site, but that brings down the usability of the App. We were very keen from the off to have an App that people can buy crags, while out there, without having to enter card details etc. ie. using the full Apple framework.
> ..... I suspect the app consumers (and potential future users) feel they're primarily paying for convenience of delivery and interaction; where you feel you're primarily charging them for different content. Those two positions have two very different perceived 'value for money' price points.
Actually we quite definitely regard the App as the same content delivered in a different way. I have always said that you buy the presentation of the information in a guidebook, not the actual information itself. For example, all our route descriptions are available free of charge on the web sites.
> Is the app data a certain "one-off" lifetime payment? Or will we be charged at a later date if you do a major update?
This is something we haven't fully decided yet. It is likely that new books will have new versions which would need to be paid for. I appreciate that some might find this difficult to deal with but we would find a way of keeping the old data live so you could consider it in the same way as you consider a book.
What would be great is if Apple could come up with some way of making in-App purchases more flexible so that discounts can be offered and deals. Then new information could be offered like a software upgrade.
Alan