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Thirty years since our founding, Rab continues to be one of the worlds’ leading climbing and mountaineering brands. We design and make high performance mountain clothing and equipment to give absolute protection and comfort.
We are looking to recruit an experienced PR Coordinator/Copywriter to join a busy Marketing team who will be responsible for the following:
Key responsibilities
• Achieve maximum PR exposure in trade and consumer titles (online and print)
• To develop and deliver seasonal PR strategies to support marketing campaigns, new product launches, press events and product reviews/gear testing
• Develop close relationships with all internal teams
• Maximise relationships with external editors/gear reviewers/media/press/influencers to ensure the growth of the brand
• Manage seasonal product samples
• Write and deliver strong product copy at both a trade and consumer facing level
• Involvement at key events and partnership support
• Proactively look for new opportunities to maximise the brand exposure and coverage
• Deliver internal presentation and press coverage
• Write individual product copy through to consumer facing campaign copy for both above the line and below the line activity
Qualifications, Experience and Skills
• Excellent writing skills with the ability to write lively and engaging copy
• A creative streak with a natural ability to come up with innovative ideas and clever media approaches
• Copywriting skills
• Affinity with technical product and brands
• Strong understanding of the product portfolio
• Excellent interpersonal skills with the ability to cultivate and maintain relationships
• Understanding of how to build key influencer relationships
• Knowledge and passion for the outdoors and outdoors industry
• Ability to multi task and engage with internal and external teams whilst being deadline and process orientated
Applicants should apply by sending a CV and covering letter to Lee Jones, HR Coordinator lee.jones@equipuk.com
The closing date for applications is Friday 13th January 2017
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