Back in 2016, we wanted to do something utterly unique to mark the 50th anniversary since Val and Joe Brown had opened their shops in Llanberis and Capel Curig. After much discussion, it was decided to mark the event with something never tried before; a competition that required more than today's current "click to enter" ethos, a competition that would engage with our customers and ignite curiosity – a competition where many lucky winners would find some treasure. "The Hunt For Joes Golden Nuts" was born. Joe was delighted.
Read more