In reply to Andy Johnson:
The two simplest things to do are:
1) pre-form the nose fit by bending in the middle, around a finger, and then bend back each side about 1" from the centre, before fitting to the face.
2) expand the concertina section
The number of people I see who clearly haven't done this is depressing (and from masks discarded on the streets). But then I guess there have been no public service films demonstrating it...